MIND SET PLAY, Connecting Pathways is an innovative strategy game that applies the principle of the growth mindset to an organization, which states that we never stop learning and this encourages the growth of new neural pathways. Brains that are programmed to operate with this type of thinking tend to learn new information much faster, helping employees be more agile, resilient, creative, and smarter as it is possible to be used to enhance the IQ of the individual and, by extension, the organization.


This project is currently under development, but the branding and graphics were essential for it to be presented. Its branding has included the corporate identity, the branding strategy, illustrations for the game, the instructions manual and the packaging.

© 2020 by Lina Yohay