Mind Set Play

MIND SET PLAY, Connecting Pathways is an innovative strategy game that applies the principle of the growth mindset to an organization, which states that we never stop learning and this encourages the growth of new neural pathways. Brains that are programmed to operate with this type of thinking tend to learn new information much faster.


The branding for this research project includes the corporate identity, the branding strategy, illustrations for the game, the instructions manual, and the packaging.

Let’s build meaningful things together!
If you have a project in mind or a freelance contract enquiry, feel free to get in touch by email. (I usually respond within 24h.)


© 2020 by Lina Yohay